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U.S. Agency for Global Media

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U.S. Agency for Global Media

U.S. Agency for Global Media

Assisting the U.S. Agency for Global Media with employing innovative data-driven techniques in reaching new global audiences

About USAGM

USAGM networks bring news and information to people around the world in 58 languages.

The challenge

How might we help the U.S. Agency for Global Media better counter global disinformation and become more data-driven?

Project description

USAGM – an independent agency of the U.S. Government composed of Voice of America, Radio Free Europe/Radio Liberty, Office of Cuba Broadcasting, Radio Free Asia, and Middle East Broadcasting Networks - is looking to further advance its strategic focus on US national security issues and innovate on its overall mission (general news focus and empowering accurate local reporting, etc.). USAGM is at the frontlines of the U.S. government in technology, media, and foreign policy.

For many adversaries, the use of the information battlefield is a critical component of their success and their ability to recruit fellow loyalist organizations and new adherents to their cause.

The Presidential Innovation Fellows will take on leadership roles to help collect cutting edge big data and audience research in over 100 countries and 60 languages across multiple platforms. Data sets include mobile panel surveys, large scale bricks and mortar surveys, omnibus, commercial data, competitive landscape and a host of real-time digital data. Bringing on a seasoned technology professional, USAGM hopes to augment their team to inform content, targeting and messaging recommendations by audience and a road map for ongoing media and audience engagement. Desired skills for Fellows include: strategy, branding, technology development, and big data/data analysis.

Fellows