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Sweta Maturu


Sweta Maturu headshot

Designer, strategist, and facilitator driven by putting people first.

Sweta brings 10 years of experience in using human-centered design, business & marketing strategy, and facilitation to help public sector, non-profit, and advocacy organizations solve complex customer experience problems.

Prior to becoming a PIF, Sweta was a Civic Design Researcher with The Lab @ DC, a policy and program design & evaluation office in District Government. In this role, Sweta supported agencies in making government services more accessible and user-friendly for DC residents using human-centered design methods. Sweta worked on programs and services relating to housing, food & financial benefits, gun violence reduction, public transit, and early childhood education. With a lens of design justice, Sweta supported agencies in practically engaging and working with residents & front-line staff to identify improvement areas for service delivery.

Before The Lab @ DC, Sweta was a Senior Strategist at Blue State, where she led audience research & engagement projects for non-profits, advocacy organizations, and brands. Sweta was also a consultant at Deloitte, where they supported federal government agencies in addressing organizational design and strategic planning challenges.

Sweta earned a M.Sc. in International Conflict Studies from the London School of Economics & Political Science, and a B.A. in International Studies from Emory University.